Apple Car Gets A Bit More Real As Company Buys Mapping Start-Up

Afterward Apple beginning introduced its habitation-made Maps app to displace Google Maps back in 2022, it was was heavily criticized by users for existence littered with mistakes and inaccuracies. For a company that prides itself on never rushing out products until they're completely ready and refined, the determination to launch the clearly unfinished Apple tree Maps was, in hindsight, probably not the smartest of moves. However, a lot of piece of work has since gone into shoring upward the native iOS app, and with today'south news that Apple has acquired a visitor renowned for pinpoint mapping technology, it seems that Tim Cook's house wants to have things to the next level.

Apple tree's CarPlay technology in action

The start-upwards Apple tree has simply bought is called Coherent Navigation, which specializes in location technology of pinpoint accuracy. Said to be more advanced than the majority of your typical GPS systems, Coherent has also worked on "autonomous navigation and robotics projects" in the past according to the NY Times, and having also partnered with the likes of Boeing, Iridium and the Defense Department, Apple has decided to buy it out.

Despite the very clear link to Apple tree Maps, which is currently in the midst of an expansion afterward existence introduced to OS X forth with the newly-launched Apple Watch, it is unknown how Apple tree plans to utilize its new purchase. The company has declined to comment on the specifics correct at present, but having very quickly recovered its navigation app on iOS to the signal where virtually users don't want or need Google's third-party offering, the saga that surrounded iOS vi's launch seems a long time ago now.

With Google working quite publicly on self-driving cars, it is idea that Apple may once over again look to compete with its closest rival. If such thing as an 'Apple Machine' were to run across the light of day, information technology would unquestionably depend on reliable, top-level navigational features. Taking this into consideration, information technology could exist that Coherent Navigation will serve as Apple's main ally in a delve into the automotive market.

The commencement-up does, as we mentioned earlier, have feel in autonomy, so it will be interesting to see which route this new-found coalition shall take. Apple doesn't go near its business quite as publicly equally Google, but these two giants of the modernistic engineering science do tend to occupy similar product categories, and with Coherent under its wing, an Apple-designed, self-driving car may somewhen get a Matter.

CarPlay, the infotainment software system that is baked into many production cars as well equally aftermarket products, shows that Apple is non agape to delve into the world of transport, although manifestly, cocky-driving automobiles would be quite a step upwards from what is essentially a tweaked edition of iOS.

Do y'all believe that Apple tree should challenge Google in this industry with the much-rumored 'Apple tree Car'?

(source: NYTimes)

Source: https://wccftech.com/apple-car-coherent-navigation/

Posted by: mcnultythisings.blogspot.com

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